Sandhills Introduces New BoatHarbor.com Platform For Buyers & Sellers Of Boats

    Posted On: April 22, 2026
    The BoatHarbor.com logo is overlaid above a boat moving through the water.

    Sandhills Global has long been known for its retail and auction platforms serving the trucking, agriculture, and construction industries, but it is also known for something else—outdoor recreation.

    First came RVUniverse, which provided a platform for buying and selling RVs of all types and sizes, from Class A motorhomes to travel trailers, and MotorSportsUniverse for ATVs, motorcycles, snowmobiles, and other motorsports vehicles. Now, outdoor enthusiasts have a new resource to complement their RVs and dirt bikes on their next adventure: BoatHarbor.com.

    BoatHarbor.com is the online-only platform for buying and selling ski/wake boats, bowriders, jet boats, pontoons, air boats, sailboats, catamarans, fishing boats, inflatables, houseboats, yachts, and personal watercraft.

    Reach The Right Buyers

    Targeted marketing generates a greater number and quality of leads by getting equipment in front of the right buyers—not just the largest pool of buyers. A platform dedicated exclusively to a single type of asset, in this case boats of all kinds, ensures your listings reach the intended audience, serious buyers looking for boats that support their recreational, travel, or living desires.

    Easy To Use

    Site visitors can browse available watercraft by selecting a category or manufacturer, scrolling through the most recently added listings, or performing a keyword or detailed search using filters based on manufacturer, model year, price, condition, length, location, and other factors.

    Visitors can also use the Find Dealers menu option to search for specific dealers by state or country, or by the types and brands of boats they carry.

    A laptop and a cell phone display the BoatHarbor.com homepage.

    Any Time, Any Place

    BoatHarbor.com is a mobile-friendly resource that allows buyers to make purchase decisions from anywhere at any time. Sellers can easily add or update listings, communicate with potential buyers, complete the sale, and more from the office or on the go. The website makes it simple to buy and sell boats, get weekly updates, post free Want-To-Buy listings, and more.

    Following A Familiar Pattern

    The latest resource from Sandhills brings the company’s proven strategy that dealers in other industries have used for decades to the boat market. Each listing includes detailed information, photos, and videos, along with the asset location and seller information so that buyers can contact sellers directly.

    Sellers can manage and update listings through Inventory Management and other tools in the Sandhills Cloud, a web-based set of mobile-friendly business tools for inventory management, advertising, lead management and analysis, transport logistics, financing, and more.

    Buyers can also use the shipping and financing links built into every listing to help complete their purchase.

    BoatHarbor.com Mobile App Now Available

    The new BoatHarbor.com app features the same functionality as the website. It offers a convenient way for buyers to save listings to a Watch List, post Want-To-Buys, and message dealers via text, WhatsApp, and Messenger, providing valuable leads for sellers.

    Get Started

    Following in the footsteps of Sandhills Global’s highly successful platforms, such as RVUniverse and MotorSportsUniverse, BoatHarbor.com reaches a global audience. Talk to your Sandhills rep to learn more.

    A version of this article first appeared in Sandhills Magazine. You can find current and back issues in the Sandhills Magazine Archive.

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