White-Label VIP: Initiate Sales From Your Website With Free Equipment Valuations

    Posted On: January 19, 2026
    An image of two bulldozers with a superimposed logo for Sandhills Global’s Value Insight Portal is shown.

    What if there were a free tool for your website that attracted customers and let them enter details about assets they want to sell? Even better, what if that tool allowed customers to initiate a sale with one click? With Sandhills Global’s white-label VIP solution, there is. 

    Meet Your VIP

    Value Insight Portal (VIP) is a mobile-friendly valuation hub that helps users price assets correctly for acquisitions, liquidations, trades, and more. VIP delivers instant, accurate valuations—including asking, market, and auction values—for construction equipment, farm machinery, semi-trucks, and more. 

    VIP valuations are free when you provide an asset’s VIN or serial number, or if you’re currently advertising it for sale. Access VIP in the Sandhills Cloud, via the VIP button in apps or on Sandhills trade sites like MachineryTrader.com, or directly at platform subdomains like VIP.TractorHouse.com.

    The homepage for the State Line Equipment Auctions’ website is shown with the Free Evaluation menu option selected.
    This white-label VIP example comes from State Line Equipment Auctions. Customers can access the page by clicking Free Evaluation on the company’s Sandhills-hosted website or visiting VIP.State-Line-Auctions.com in a browser.

    Add VIP To Your Website 

    With white-label VIP, dealers can host a custom VIP page on their Sandhills premium hosted website. Setup is free, and the page will feature your logo and matching color accents. Your VIP page address can follow the easy-to-remember VIP.YourDealership.com format. 

    Potential sellers can then use your VIP page to get accurate values for assets at no cost. VIP+ (formerly called FleetEvaluator) powers these real-time valuations and helps power VIP’s FutureCast feature, which predicts market and auction values for the next 12 months. VIP’s Market Snapshot feature displays asking and auction value trends in major U.S. equipment and truck categories. 

    A screenshot shows the Quick Values tab in a white-label version of Value Insight Portal.
    On the Quick Values tab, customers can generate quote PDFs with your company’s branding, sell their assets, and view values over time.

    White-Label VIP In Action 

    On your VIP page, customers can click the Quick Values tab to view past evaluations they’ve run, even if they obtained them on a Sandhills trade site or its associated mobile app. They can also create PDF reports of their equipment’s values that feature your branding. And if they click the convenient Sell button, VIP will send your team an email with the asset’s (or assets’) values, specifications, and customer contact information, turning leads into deals. 

    Get Started

    Ready to add VIP to your own website and close more deals? Visit ValueInsightPortal.com or contact your Sandhills representative today.

    A version of this article first appeared in Sandhills Magazine. You can find current and back issues in the Sandhills Magazine Archive.

     

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